Monday, 11 February 2008

AS Media: The course so far

I feel that the course so far has had mixed results for me. I think tha i started well, producing a good film poster with Will Walker. I struggled in the weeks after that, failing to meet various deadlines. However, I personally think that my coursework went fairly well. My planning was good and I was pleased with the construction of my game packaging, although my construction of my poster lacked quality and could have been developed further.
After the christmas break, when we started the textual analysis, i found the concept of the different camera angles difficult. however, I progressed quickly and when it came to the textual analysis mock on Lord of the Rongs: The Fellowship of the Ring, I felt confident and thought i did well.

Duncan Moran

Friday, 1 February 2008

Music Internet: Illegal Music Copying

Owners of digital music players will be acting lawfully when they transfer music from their computer to a digital player or copy a CD for their own use, under proposed amendments to bring copyright law into the digital age.
For a while now it has been that any time a person made a copy of music, for example uploading music onto a CD or Mp3 player, it was technically against the law- an infringement of copyright.
Record labels accept that consumers should not be punished for shifting music from one format to another, but some are concerned it will increase the perception that music can be freely copied with impunity.
The proposals suggest a new exemption for parodies of copyrighted works, while changes for libraries would allow for the copying of broadcasts for preservation purposes. Consumers would not be allowed to sell or give away the original once they had copied it.

Future for Online Technology (5 questions)

1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?

A: Chris De Wolfe is a CEO and a co-founder of the social networking website MySpace. He says that, recently, there has been a boom within these social sites with people logging on and contacting each other. This is also affecting other industries, such as music and advertising. He also says that the future of the social networking web is more personalised and, any realtionships that started through this technology, will grow closer and more personal.

2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?

A: Chad Hurley is the CEO and co-founder of the extremely successful video-sharing website YouTube. He states that his company's goal is to introduce everyone to simple accessible technology, and to make it almost second nature to us as when we use our phones to make a call. He is a posotive technological determinist becuase he describes this technology in a constantly positive light, never mentioning any negaitves about this technology.

3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?

A: He compares digital and analogue media, and says that the hightened popularity within digitality shows the increasing spiral of analogue media forms, and the possibilites included with advrtising digitally is much greater than the traditional advertising. Linear media is the old way of advertising, with no interactivity involved. Liquid media, which he says has "seamless value", can interact, jump and skip parts of playlists, and many other options. It is the revolution new digital media.

4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?

A: He explains that Edison's invention of electricity, opened the world to whole new range of ideas and possibilites, stretching boundaries like never before. He also describes how the current technology will allow us to advance technologicall and build faster, better machines with what Edison gave us.

5. What are the issues for the developing world? How is this evidence of a 'digital divide'? (socio-economic divide due to access to technology)

A: The economic divide between 1st world and 3rd world, countries means that the poorer nations will not have the technology that the U.S or the U.K has, meaning a divide has occured between them. For exmaple, the first internet connection in Africa was in 1991, while more econmically developed countries, had this connection before this.This was also evident in the podcast; the teacher explains that African countries will not have the technological access that our society has got. Lastly, the last paragraph on the developing world also says that internet development in Africa will be limited until 2012, so no bridge of the "digital divide" will appear.

Issues: Institutions and Audiences

Digitality: Can be regulated on or off system which pulse through bytes. It is a new way of encoding information.



Interactivity – new ways of streaming information– compressing it through :- air (satellites), isdn cable (broadband) telephone cable, or cable cable enabling to send more than one form of data at once– Busiest on saturday morning as everyone uses it and only holds so much information– Can interact with each other– Can give and receive responses.



Hypertextuality– organisation in text– no longer linear– can jump from a-b to a-t– eg. difference from video to dvd– Able to jump from one text to another



Dispersal– how information is shared and communicated– increases the market



Vertuality– like iconography– how real something is– how representative it is– What is real?– Mimicking and re presenting the world



Convergence– technology merging into one new technology eg ipod with pictures– Relates to size.other aspects of technology to consider...



Audience – how does it use technology? How do they use it? Does it change the way they use it? Has it changed over time? Has it developed after consumer needs? Who has access to this information?



Regulation and control – is there any control over the technology we use? Who controls it? Should there be any control? Copyright? Is it realistically possible to control things? What impact is there on the government?



Ownership – who owns the technology? Does that make a difference? How do they compete?

Apple I-Phone

The iPhone is an Internet-enabled multimedia mobile phone designed and marketed by Apple Inc. It has a multi-touch screen screen with virtual keyboard and buttons. The iPhone's functions include those of a camera phone and a portable media player ("iPod"), in addition to text messaging and visual voicemail -- allowing users to view a list of current voicemail messages on-screen without having to call into their voicemail. Unlike most other systems, messages can be listened to and deleted in any order by choosing any message from an on-screen list. AT&T, Orange T-Mobile and O2 all changed the functions of their voicemail to accomodate the new i-Phone. It also offers iternet services which include web browsing, and local Wi-Fi connectivity.
Like the fith generation iPods introduced in 2005, the iPhone can play video, allowing users to watch TV shows and films. Unlike other image-related content, video on the iPhone plays only in the landscape orientation, when the phone is turned sideways. Double tapping switches between wide-screen and fullscreen video playback.
The iPhone is able to access the World Wide Web via a modified version of the Safari web browser when connected to a local area Wi-Fi .
The layout of the music library differs from previous iPods, with the sections divided more clearly alphabetically, and with a larger font. Similar to previous iPods, the iPhone can sort its media library by songs, artists, albums, videos, playlists, genres, composers, podcasts, audiobooks, and compilations. Cover Flow, like that on iTunes, shows the different album covers in a scroll-through photo library. Scrolling is achieved by swiping a finger across the screen.
The iPhone is a worldwide phenomenon. but with a pricetag like that, why not just buy, and jailbreak, and i-Pod Touch.