terms

Digitality: Can be regulated on or off system which pulse through bytes. It is a new way of encoding information.





Interactivity – new ways of streaming information– compressing it through :- air (satellites), isdn cable (broadband) telephone cable, or cable cable enabling to send more than one form of data at once– Busiest on saturday morning as everyone uses it and only holds so much information– Can interact with each other– Can give and receive responses.





Hypertextuality– organisation in text– no longer linear– can jump from a-b to a-t– eg. difference from video to dvd– Able to jump from one text to another





Dispersal– how information is shared and communicated– increases the market



Vertuality– like iconography– how real something is– how representative it is– What is real?– Mimicking and representing the world





Convergence– technology merging into one new technology eg ipod with pictures– Relates to size.other aspects of technology to consider...





Audience – how does it use technology? How do they use it? Does it change the way they use it? Has it changed over time? Has it developed after consumer needs? Who has access to this information?





Regulation and control – is there any control over the technology we use? Who controls it? Should there be any control? Copyright? Is it realistically possible to control things? What impact is there on the government?





Ownership – who owns the technology? Does that make a difference? How do they compete?



Personalisation a characteristic of many NMTs is their ability to offer users a personalised experience. For example, Sky+ allows users to personalise their viewing schedule including the ability to pause live TV and automatically record their favourite programmes. Ipods and the Itunes store allow music to be more personalised than ever, with users enjoying the ability to buy just the tracks they want from an album and then listen to them anywhere.



Linear/ Non-Linear Linear experiences are those that move in a straight line from start to finish. Watching a film at the cinema is a very linear experience in that you start watching at the beginning of the film and and finish watching it when it ends. Interactive TV allows the audience to experience programmes in a number of ways by offering features such as an alternative voiceover, extra video footage or explanatory text. When used, each individual will have a unique experience of the programme depending on when he or she presses the red button. the viewing experience therefore can be described as non-linear.