Microsoft has cut the price of its Xbox 360 video game console in Europe. The console will drop to €270, a price cut of 80 euros. this is the same in Britain where the model is dropping 40 pounds to £159.99. The price drops mean that the console is now cheaper than both of its top competitors - the Nintendo Wii and Sony's PlayStation 3 (PS3).
Sony's top console, the PS3, currently sells at reatil price £299.99 and has a hard drive of only 40GB. This compared to the Xbox 360 Elite which, with a 120Gb hard drive, sells at £259.99. the Wii is currently on the market at £180 pounds, but the games may not attract older gamers.
Microsoft's reaoning behind the price drop is that the price of the entry level machine had historically been "the price point where a console's audience begins to expand". Despite having been launched earlier and enjoying alot of success, the Xbox 360 has been losing ground to both of its competitors recently.
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