Microsoft has no plans to release a Blu-ray add-on for the Xbox 360 and is instead backing digital delivery, executives of the America based corporation have said. Microsoft stopped production of its HD-DVD player following the decision by Toshiba, the format's creator, to concede victory to rival Blu-ray.
It is though that in the next two to three years physical media will give way to downloads. Microsoft therfore refuse to house the Blu-Ray fromat, as they believe it will lose its value as illegal downloading grows stronger and stronger. "We have always said online is the way to go," said Microsoft's head in the UK. He denied that Microsoft had abandoned customers who had purchased the HD-DVD add-on for their Xbox 360 consoles. The add-on was not a part of the console, it was an optional application and the customers had the choice as to whether or not it was worth purchasing.
They were always planning to take the digital route, and move into the online world of online distrbution of content outside the gaming faction. More than 300,000 HD-DVD add-on drives are believed to have been sold to Xbox gamers. Microsoft believe that offering a Blu-ray player to Xbox 360 gamers would not be the best use of resources for the firm. "We think it's better to focus our efforts and resources on developing services in the digital domain."
Increasing numbers of people are consuming more and more hi-definition and standard-definition content online. Microsoft has been criticised for the variety of downloads on its online video service in the UK. The firm have said that they will continue to add new content and, due to this expansion, new partners.
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