Will Women Jump at exergames?

• Women make up 75% of the players wwho engage in games such as online poker and puzzle games, most commonly on the MSN Games site.
• companies are now research how to use these statistics to lure women into the new phenomena that is exergames, on such consoles as Microsoft's Xbox 360, Sony's PS3 and Nintendo's Wii.
• They know that women purchase 37% of console games, however they are unsure wheather that is for personal use or for the males in their lives. so to ensure it is for the fomer, new genre and game themes are being produced.
• And the strategy that many developers are pursuing involves the new genre of "exergames" or "exertainment". Instructional workout DVDs and immersive game environments, often featuring female characters. Case in point: Eyetoy: Kinetic, the workout game for the PlayStation 2 console that Sony Computer Entertainment America released this week.
• "So much of our target audience for this is women." In the game, players follow two computer-generated trainers, one female and one male, through a variety of exercises onscreen. A by-product is that they'll experience firsthand the PlayStation2 console that's already in the house, previously used by their husbands, brothers, or male friends only. They might cross over to other games and become dedicated users.