It emerged recently that the real threats that parents should be worrying whrn their kids log onto the net, are harmless childrens TV characters such as SpongeBob Squarepants. Kids television companies have takken to the web in order to expand their empires and keep up with the market. Kids are so obsessed with their online profiles and 'commitments that the best way to reach them is online. You are practically printing your brand on the audiences eyeballs.
Disney did the same thing last year with their introduction of child-friendly world Club Penguin. and Nintendo did it with Neopets, which is now nursing a community of more than 45 million users. So now Nickelodeon, who have already created a virtual word named Nicktropolis, are set to launch a further to, in order to solidify their comsumption. the first, will be based on the surreal world of SpongeBob and the second named Monkey World. The SpongeBob phenomenon is set to continue as SponeBob's virtual world is looking to be scarily huge.
At present, there is a new virtual world aimed at the youth culture being created everyday, everyone desperate to send their busimess to the top of the media pile. The approach has changed drastically. There is no reward for probing kids from a TV set anymore, its about enticing them where they spend most of their time, online, creating a world for them and subtly dropping hints and messages for them to pic up on. and if you can't create a virtual world for yourself, advertise elsewhere.
it is acary how easily it is for these corporate giants to reach the youth community of today. They can develop poiwerful connections with their audiences. this makes it very easu to manipulate childrens imagintive and curious minds.
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